Too Good To Waste

Estimated Reading Time: 3 minutes

🌟 Editor’s Note:

Welcome to Behind the Books! A 3-minute read with stories, tools, and lessons from real companies—what worked, what didn’t, and what founders can learn.

🥡 The Story

Most founders chase shiny ideas. Mette Lykke chased what everyone else threw away.

At 42, she had already sold her fitness app Endomondo to Under Armour for $85M. She could have retired.

Instead, she noticed something simple: restaurants tossing out unsold meals every day.

So she launched Too Good To Go, an app that lets restaurants sell surplus food at discount prices.

The model was global, practical, and win-win:

→ Customers save money

→ Restaurants recover costs → The planet cuts food waste

Today, it generates $160M a year across 17 countries.

The Lesson

The best ideas often hide where nobody’s looking. Mette built a $160M business not by chasing the next big trend, but by fixing a problem the world was ignoring: waste.

Takeaway: The overlooked corners of your business may hold the biggest upside.

From Behind the Books

What you dismiss as “too small” or “not worth fixing” today might be your most valuable asset tomorrow.

Your Weekly Prompt:

What overlooked corner of your business could become your next growth engine?

See you next Friday,

– Yan

P.S. Run a better business in 3 minutes, every week.