He Sold 2.9M Books in One Day

Estimated Reading Time: 3 minutes

🌟 Editor's Note:

Welcome to Behind the Books! A 3-minute read with stories, tools, and lessons from real companies—what worked, what didn’t, and what founders can learn.

💰 The Story

Most authors dream of selling a few thousand copies in launch week.

Alex Hormozi?

He sold nearly 3 million copies of $100M Money Models… in 24 hours.

• 2.7M–2.97M copies in a single day

• $82M–$91M in sales (~$30 per copy)

• Guinness World Record: fastest-selling nonfiction book

The official launch window was five days.

Hormozi cleared the milestone on day one.

No tricks. No gimmicks. Just a relentless content machine, deep trust with his audience, and a product that landed at the exact right moment.

The Lesson

Hormozi didn’t win on hype. He won on relationship equity.

The launch was built on:

• Radical transparency

• Years of value-first content

• No asks until the product was undeniable

Most founders rush the pitch. Hormozi waited.

By the time he finally said “buy”, millions already trusted him.

From Behind the Books

The most powerful launch strategy?

👉 Earn attention now. Monetize later.

Your weekly prompt: If you never launched a product again… would your audience still thank you for following you?

If not, you know what to fix.

Your weekly prompt:

If you never launched a product again… Would your audience still thank you for following you?

If not, you know what to fix.

See you next Friday,

– Yan

P.S. Wild results aren’t built in launch week. They’re built in the months you spend giving without asking.